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Congratulations: 50 years of Varilux

11 August 2009 Filed under:

And a lucky winner of 50 pairs of Varilux.

Varilux is celebrating its 50th birthday this year, continuing the invention of the first progressive lens by Bernard Maitenaz in 1959 with the launch of its new design, Varilux® Physio f-360º™.

To mark the occasion, we asked practices to tell us about their most memorable Varilux experience. One lucky practice that submitted the most memorable experience, has won 50 pairs of complimentary Varilux lenses with a value of $50,000! The lucky practice is: Eyeopener, NSW.

The competition was carried out around ODMAfair 2009 and has proven to be very popular among practices. Essilor received an overwhelming number of responses with entries from all across Australia. We set out to find the most memorable Varilux experience and our customers told us hundreds of memorable stories, proofing the amazing impact Varilux has on millions of consumers. In fact, there is a new wearer every 4 seconds!

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