Essilor has launched its new consumer campaign "Varilux Natural Vision". The campaign will be available to all practices from March 1, 2009.

The human eye is an amazing data processing system. Constantly on the move, it focuses instantly on objects at any distance. But after 40, it becomes less efficient.
Varilux helps you to see near, far and everything in between with one pair of glasses. Connecting the physiology of the eye with advanced optical technology, Varilux has developed generations of progressive lenses that work in perfect harmony with the way your eyes function.
The result? With Varilux your eyes focus with no effort, so you can enjoy natural vision whatever the distance.
A Varilux for every progressive lens wearer
Wearing Varilux Progressive Lenses means experiencing visual freedom, near, far and everywhere in between:
- See more clearly
- See with greater contrast
- See more comfortably
Varilux meaning "variable light" was named to demonstrate the progressive power of the lens. Varilux is the best selling progressive lens in the world. In fact, there is a new Varilux wearer every four seconds and there are more than 400 million Varilux wearers worldwide.
Varilux lifts restrictions on your vision that you might experience wearing single vision, bifocal lenses or even standard progressive lenses. Your field of vision expands, and your vision with progressive lenses becomes more natural. Depending on your lifestyle, frame choice and prescription there is the perfect Varilux design for you.
Varilux comes in various designs, including the completely individualised Varilux Ipseo 360°, the performance lens Varilux Physio 360° and the more basic product Varilux Comfort 360°. An extensive range of materials and treatments lets you tailor your lens to suit your individual needs. Crizal, the latest anti-reflection coating, is the perfect complement to your Varilux lenses.
