Essilor Australia announces the launch of its Xperio™ brand, which integrates Essilor's superior polarising portfolio with a strong brand experience and communication for the patient.
Xperio polarised lenses bring together the very best designs and materials from Essilor: Xperio will support Essilor's polarised offer and the portfolio of existing and successful brands such as Varilux, Airwear and Crizal. Most importantly, practitioners now have access to strong, contemporary patient communication materials explaining and promoting the wear of polarised lenses, just in time for the summer season.
All Essilor lenses that carry the Xperio name meet or exceed Essilor's rigorous performance standards. The lenses are superior to ordinary tints with benefits including glare reduction, natural colour enhancement, 100 percent UVA/UVB protection, unmatched clarity of vision as well as superior scratch resistance.
"In most developed countries, only 12 percent of patients have a pair of lenses especially for outdoors, and less than 7 percent use polarised lenses," said Anne Guethoff, Marketing Manager at Essilor Australia. "Essilor’s new Xperio lenses provide practitioners with a great opportunity to grow their practices by offering a second pair for outdoor activities to every patient."
Research shows that patients expect to be offered a pair of sun lenses.
Xperio polarised lenses allow patients to experience the beauty of the great outdoors safely by delivering UV protection and glare reduction. A recent clinical study measuring driver reaction times using Xperio polarised versus ordinary tinted lenses, concluded that driver reaction times were reduced by 1/3 of a second with Xperio. Clinical studies also show that Xperio improves contrast sensitivity and visual acuity, allowing wearers exceptional clarity of vision versus ordinary tints. In addition, Xperio grey lenses allow for natural colour enhancement and the ability to see true colours outdoors.
The patient materials including a consumer brochure and a counter stand are available now through your Essilor account manager. Please visit our Xperio Polarised Lenses page for more info on Xperio.
