Crizal lenses enable patients to live life in the clear, with the best enduring clarity of vision all day and night. The 5 enemies of clear vision, reflections, scratches, smudges, dust and water, are eliminated, creating optimum vision comfort.
There is now a new and exciting Crizal campaign available for practices, with the theme based on the “Crizal, live life in the clear” message. The new visual showing a water skiing experience with and without Crizal lenses, playfully introduces the features and benefits of the lenses. The campaign kit includes new window materials, consumer brochures, a counter stand, direct mailers and a Crizal Guarantee Card, which makes it even easier to recommend Crizal to every patient. Growing the penetration of anti-reflection coated lenses is a main business driver for most practices and this new campaign can support the patient sales process very effectively. Talk to the Essilor Account Managers now about how the new Crizal campaign can help you grow your business.
