The pioneering spirit that defines the brand has not been challenged since 1959, the year when progressive lenses were invented by Bernard Maitenaz, a young optical and mechanical engineer from the Société des Lunetiers. Today, this same pioneering spirit – born of boldness, patience, determination and a passion for research, all solid Varilux characteristics – drives some 30,000 employees at today's Essilor, a multinational that dominates the ophthalmic optical market worldwide. Essilor Australia is celebrating Varilux’ 50th Birthday with its presence at ODMA 2009 and a birthday cocktail party on the Saturday night. Focusing on Varilux this year, the theme will evolve around Varilux’ recently launched product range, the Varilux 360º Series. Essilor will also use the platform of ODMA to introduce additional new designs. The much talked about Essilor Visioffice machine will be presented at ODMA, allowing visitors to trial the machine hands on. The innovation incorporates measurement capabilities as well as education and entertainment elements, the practice can benefit from. The team at Essilor is looking forward to welcoming visitors at stand number 141.